Foxtons had lost its edge. Years of market turbulence and reputational drift had left both consumers and the business itself questioning what the brand stood for. With a new leadership team in place and a clear mandate for change, The Make Group was brought in to rebuild belief and turn the business back into a brand.

Working at board level over a sustained three-year engagement, we began where it matters most: purpose. We defined what Foxtons stands for, why it exists, and what it uniquely offers to London, work that formed the foundation for everything that followed.

From that foundation we developed the “We Get It Done” brand idea and built it out across every touchpoint: branch environments, the iconic Mini, digital and print advertising, direct mail, the Foxtons website, the Annual Report, and a programme of internal culture initiatives designed to ensure the brand lived as powerfully inside the business as outside it.

Campaigns included Spring into Action, Get It Done with London’s Number 1, and Grab January by the Foxtons.

Results

Foxtons has reclaimed its position as the largest lettings and sales agent in London, with share price up 83%, lettings market share up 16% and sales up 26%, making it the fastest-growing estate agent in the UK.