The Make Group partnered with Fatboy Hair to create an eCommerce solution that created a completely new business model whilst living up to the iconic positioning of the brand.
Fatboy, based in New York, is the hair products company for those in the know, loved by stylists and hairdressers across the globe.
The Make Group helped take Fatboy to the wider world, building an eCommerce solution that kept the credibility of the brand whilst opening up a direct sales channel for both consumers and salons.
Our work spans:
Consumer and trade eCommerce platform build, management and international expansion.
Results:
eCommerce sales made up an impressive 21% of of Fatboy’s total revenue in the sites launch year alone, going up to 37% in year two.
