What we do.
The Make Group is a strategic advisory and execution firm working with CEOs, founders and leadership teams at pivotal moments – growth, repositioning, brand transformation and preparation for exit.
Integrated thinking.
Real commercial outcomes
We combine strategic thinking with hands-on execution to help organisations unlock growth.
From brand strategy and positioning to creative platforms, digital experiences and customer journeys, we connect the strategic and the practical – ensuring ideas translate into measurable commercial impact.
Building brands for a changing market
Markets are evolving faster than ever. Customers are more informed, more empowered and more demanding.
In this environment strong brands create clarity, trust and competitive advantage. We help organisations define the role their brand should play in driving growth — and then bring that strategy to life across every touchpoint.
Strategy & Inights
By combining market insight, customer understanding and strategic thinking, we help organisations identify the opportunities that create lasting competitive advantage. create sustainable and scalable growth.
- Market, customer and competitive insight
- Brand positioning and strategic direction
- Growth strategy and commercial planning
eCommerce Platforms
We help clients transform their business by building eCommerce ecosystems that create sustainable and scalable growth.
- eCommerce website design, build and implementation across all devices
- eCommerce omnichannel solutions - social, marketplace, shopping
- Site migration, management and internationalisation
Brand & Creative
We translate strategic direction into distinctive brand platforms, ideas and communications that build relevance and momentum in the market
- Brand positioning, narrative and messaging
- Creative platforms, campaigns and content
- Brand expression across communications, culture and experience
Brand & Creative
We translate strategic direction into distinctive brand platforms, ideas and communications that build relevance and momentum in the market.
- Brand positioning, narrative and messaging
- Creative platforms, campaigns and content
- Brand expression across communications, culture and experience
Growth & Commerce
We help organisations translate strong brands into scalable commercial performance – building the digital platforms, customer experiences and growth systems that drive revenue.
- eCommerce platforms, site architecture and build
- Conversion optimisation and customer experience
- Performance marketing, CRM and growth delivery with specialist partners
Growth & Commerce
We help organisations translate strong brands into scalable commercial performance – building the digital platforms, customer experiences and growth systems that drive revenue.
- eCommerce platforms, site architecture and build
- Conversion optimisation and customer experience
- Performance marketing, CRM and growth delivery with specialist partners
How we do it
Our lean, interdisciplinary teams work closely with leadership teams — moving quickly from insight to action.
We embed alongside our clients to simplify complex challenges and focus on what drives real commercial impact.
Share of Revenue Model
We build long-term partnerships with our clients.
Strategic advisory engagements are typically structured on a fee basis. For eCommerce and growth work, we often operate through our Share of Revenue model.
Rather than charging traditional agency fees, we share directly in the commercial outcomes we help create — aligning our success with the growth we deliver.