A family-owned German pet care brand with global ambitions, taken directly to consumers in the UK, US and Western Europe, without a single retail intermediary in between.
Aniforte had a proven business in Germany, strong products, a loyal customer base, and founders who knew they had something that could travel. The challenge was how to grow internationally without ceding control of the brand to third-party retailers, or getting caught in the slow-moving machinery of traditional market entry.
The Make Group helped Aniforte go direct instead, building the platform, logistics infrastructure and demand generation capability to enter multiple international markets simultaneously. A complex multi-market operation, delivered as a coherent whole.
