The Make Group partnered with Booghe to transform their business from being a successful Amazon reseller to becoming the leading eCommerce toy and games retailer in their own right.

Booghe has been an established Amazon reseller for over 7 years but they were keen to establish their own DTC offering.


The Make Group helped Booghe take control of their own destiny and supercharge their business by selling over 3000 different products through their own DTC platform. 


Our work has spanned:

DTC and trade eCommerce design and site build, ongoing site management, digital adverting and CRM. 


Booghe, which we launched September 2019, is now the 4th largest toys and games eCommerce retailer in the UK  – with over 10,000 monthly orders and an onsite conversion rate of 5.4% compared to the industry sector average of 1.3%. Site traffic is also in the top 1% of stores that launched at the same time.