A craft spirits brand with genuine credentials needed both a route to market and a business model resilient enough to survive a global pandemic. We built both.
Burning Barn Rum was built on a clear and credible idea: bringing genuine craft credentials to a category dominated by mass-market players. The founders had the product and the conviction. What they needed was a brand and commercial infrastructure that could take it to market, and keep it growing when the market turned against them.
When Covid closed the hospitality industry overnight, Burning Barn’s on-trade business stopped. The DTC channel we had built became the business. We worked across brand positioning, platform build, digital advertising, trade integration, warehousing and fulfilment, a genuinely end-to-end engagement that gave the founders something to trade on when everything else was shut.
Results:
The DTC channel delivered a 35% increase in incremental revenue at a cost of acquisition under £2.50, proving that the right brand, properly built, can find its audience efficiently even in the most difficult conditions.
