The Make Group partnered with Burning Barn Rum to successfully launch the brand to both consumers and the trade whilst providing an additional sales channel that has become a core part of the business.
Burning Barn Rum is a brand that was built out of a desire to bring craft credentials to the rum category.
As the on-trade business faced a sudden downturn due to the Covid 19 related closure of the hospitality industry the DTC offering has enabled the brand to continue to grow and thrive.
Our work has spanned:
eCommerce platform build, trade integration, brand positioning, digital advertising, warehousing and fulfilment.
Results:
The site has led to a 35% increase in incremental revenue for Burning Barn. This has been achieved very efficiently, with a cost of acquisition of under £2.50.
