The wholesale opportunity hidden inside a leading consumer retail business, designed, built, and scaled to become the UK’s second largest toys and games trade platform within six months.
Booghe had built one of the UK’s most successful Amazon reseller operations. The next opportunity was hiding in plain sight: if the business could sell at scale to consumers, it could do the same direct to trade, cutting out the intermediaries and taking control of its wholesale channel.
The Make Group helped design and build that proposition from scratch. Buy In Trade launched as a direct-to-trade platform targeting retailers and online resellers across the UK, US and Western Europe, underpinned by the commercial and digital infrastructure needed to operate at international scale.
Results:
Within six months of launch, Buy In Trade had become the second largest toys and games wholesale eCommerce retailer in the UK, with month-on-month sales growth consistently running above 20%.
