A fifty-year-old premium rug business with a loyal trade base needed a commercial model for today, one that could reach international consumers without undermining the relationships that built it.
Knots Rugs had fifty years of heritage, a strong product, and a loyal trade customer base. What they lacked was a commercial model built for today, one that could take a premium, design-led brand to international consumers directly, without undermining the trade relationships that had sustained the business for half a century.
The Make Group designed and built their global DTC offering and integrated it with a new trade platform, creating a unified eCommerce ecosystem that served both audiences simultaneously. International market entry was built into the architecture from the start.
The result was a business genuinely equipped to grow, with the infrastructure, brand positioning and commercial model to compete beyond the showroom.
