The Make Group successfully launched Love Writing Co into the DTC education sector. The Make Group team tackled the challenge of creating and building a brand that needed to appeal to parents, children and teachers whilst having eCommerce at its core.
Love Writing Co. is on a mission to make it fun and easy to learn to write through their range of age-appropriate stationery and activity books.
The Make Group has played a key role in creating, launching and building the brand through it’s integrated end-to-end eCommerce offering.
Our work has spanned:
Brand strategy, logo and packaging design, eCommerce site build, Amazon integration, above-the-line communications including digital, Social, TV, OOH and PR.
Results:
The site has had over 12,000 orders in its launch year with a cost per acquisition of just £3.75. Traffic to the site is in the top 2% of sites that launched at the same time.
