Province 5 had serious brand partners, Liverpool FC, Arsenal FC, Chelsea FC and Activision among them, and a product range that could credibly sit alongside them. What the business needed was a brand identity and commercial platform that matched that ambition: one that would satisfy the requirements of major licence holders while building genuine credibility within the gaming community.

The Make Group created the brand from the ground up, identity, logo, and visual language, and built the full commercial infrastructure around it: eCommerce platform, Amazon store, digital advertising, CRM and international expansion. The challenge throughout was to hold the brand to a standard that reflected its partnerships rather than undermining them.

Results: 

Province 5 launched in January 2021 and delivered an 8x return on ad spend in its opening period, with traffic ranking in the top 2% of sites launched at the same time.