Sargasso & Grey had built a strong following and a genuinely distinctive product. But the business behind it wasn’t keeping pace with its ambition. When The Make Group came on board, monthly revenue stood at under £5,000. The infrastructure to grow simply didn’t exist.

Over seven years, we built it from the ground up and end to end. A new eCommerce platform designed for performance and scale. Google Ads and Facebook advertising partnerships integrated into a demand engine that could find and convert the right customers efficiently. Logistics and fulfilment overhauled to support international despatch. Every element of the commercial ecosystem designed to work together, not in isolation.

With the foundations in place, we turned to international expansion, taking the brand into the US and Western European markets, with the platform architecture, media partnerships and operational infrastructure already built to support it. 
 

Throughout, the work required careful brand stewardship. Sargasso & Grey’s distinctiveness is a commercial asset, not a constraint. Growth at the expense of what makes the brand worth buying was never the goal.

Results: 

Over seven years, monthly revenue grew from under £5,000 to £300,000 (a 60x increase), driven by a fully integrated commercial system built and managed by The Make Group across platform, media, logistics and international market entry.

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